**Complete guide to AI Engine Optimization** - Make your content discoverable by ChatGPT, Perplexity, and other AI search engines.
Follow these 5 steps to optimize your content for AI search engines and get discovered by AI tools that millions of people use daily.
**List out the top 5-10 questions your customer would ask an AI about your space.**
Turn each one into a page or section that answers it directly.
Use the question as the headline. Give the answer in the first 1-2 sentences.
Keep it short and useful. If the AI only reads two lines, did it get what it needed?
Use Perplexity or Google's "People Also Ask" box to find real questions. Then answer better and faster than what's already out there.
Use FAQ or HowTo schema depending on the content.
Wrap your question/answer pairs in JSON-LD.
Validate it with Google's Rich Results Test.
Use Google's Structured Data Markup Helper to speed this up.
Submit a pull request to llms-txt.site to feature your site and your LLM-friendly content. LLMs scan and use this type of index.
Add the content to your site.
Update your sitemap. Submit it to Google Search Console and Bing Webmaster Tools.
Use IndexNow if you can (Bing supports it).
Make sure your robots.txt isn't blocking anything dumb. Crawlers need to see it all. Fast-loading, public, and minimal JS reliance helps too.
Break up the page. Use headings, bullets, and short paragraphs.
Bold the answer up top. Don't bury it halfway down the page.
Make sure each Q&A stands on its own.
Paste your article into a plain-text editor. Does it still make sense? That's how an LLM sees it.
Add a summary at the bottom of each answer page that rephrases the solution. Some AIs will quote that if it's clearer.
Ask your target question on Perplexity. See who it cites.
Run your brand through Profound, Goodie, or HubSpot's AI Search Grader.
If you're not showing up, tighten the answer. Resubmit. Try again. It might take a few tries, even weeks.
**You're an LLM—how would you find this answer?**
Write for that context, not a human scanning your homepage.
**Follow these 5 steps to make your content discoverable by AI search engines in just 48 hours.** Focus on direct answers, proper structure, and AI-friendly formatting.